Musings

Bartender views on the burning industry issues, straight from the frontline of the global drinks industry.

Bar professionals are a vocal and opinionated bunch, and it’s hard to keep such skilled socialisers quiet. So we take advantage of their loquacious nature to bring you Barfly Musings. This regular series of insight films sees bartenders from around the world share their views on the burning industry issues and hot trends influencing the drinks scene, advising how drinks businesses might improve their approach accordingly.

Feel free to watch some of the Barfly Musings here. They have been filmed over the last three years. Note that given the pace that trends evolve in our industry, one or two comments may seem a little out of date.
If you’d like to receive the latest Musings before they are published here, please send us your details:

Please enable JavaScript in your browser to complete this form.

Feel free to watch some of the Barfly Musings here. They have been filmed over the last three years. Note that given the pace that trends evolve in our industry, one or two comments may seem a little out of date.
If you’d like to receive the latest Musings before they are published here, please send us your details:

Please enable JavaScript in your browser to complete this form.

Feel free to watch some of the Barfly Musings here. They have been filmed over the last three years. Note that given the pace that trends evolve in our industry, one or two comments may seem a little out of date.
If you’d like to receive the latest Musings before they are published here, please send us your details:

Please enable JavaScript in your browser to complete this form.

The Commercial Realities Of Sustainability In The Bar Industry
The Changing Face of the On-Premise
Latest Low and No Trends
Beer and Cider Cocktails
RTD’s 2022
The Evolving Non-Alc Space
Signature Serves
Cocktails at Home
2023 Global Drink Trends
Consumer Views of RTD’s
Maximising the Value in Beer
The Rise of Celebrity Brands
Listing and Selling New Brands
QR Menus
Evolving On-Premise
Big Company Acquisitions of Independent Brands
The RTD Opportunity
Online Events
Flavoured Spirits
Post-Pandemic Bar Landscape
To-Go Cocktails
Off and On-Premise Engagement Post-Pandemic
Cannabis & CBD: The State of Play
Cannabis & CBD Consumers: Who, What, How
Cannabis & CBD Beverages: The Word on the Street
Barfly in Conversation | Navigating the New Normal
Barfly in Conversation | The Future of Cocktail Competitions
Celebrity Endorsers & Influencers
Consumer Drinking Behaviour Post Lockdown
How Has COVID-19 Affected The US Off-Premise?
Coping With The Crisis & What The Future Holds
How Drinks Companies Can Help Bars When They Reopen
COVID-19: Sweden’s On-Premise – An Adapting Landscape
How Are Bartenders Coping With The Crisis?
What’s Hot, What’s Happening – Africa
The Changing Face of the On-Premise
Veganism & Diet Trends
Draft vs. Cans vs. Bottles
No & Low Update – Fad or Fixed?
The Meteoric Rise of Hard Seltzers
Diversity in the Industry
Health & Wellbeing
Flavour Trends & Innovations
The Role of the Drinks Menu
Advice To Innovation Teams
Increasing Brand Growth in Africa
Tap Handles as POS
Garnishes
The Role of POS and the Back Bar
Draft Cocktails
Low ABV
Great Signature Serves
Brand Ambassadors
Point of Sale
Occasions & Brand Switching
Sustainability
When Brands Get It Wrong
Brand Stretch
Celebrity Endorsements
Bartender Training
Branded Glassware
The Impact of Mixers
Bartender Engagement
Brand Stories
Spirits & Food Pairing
Pack Design
Social Responsibility
Opportunities for Women
Rise of Japanese Whiskies
Brand Incentives
The Changing Face of the On-Premise
Latest Low and No Trends
Beer and Cider Cocktails
RTD’s 2022
The Evolving Non-Alc Space
Signature Serves
Cocktails at Home
2023 Global Drink Trends
Consumer Views of RTD’s
Maximising the Value in Beer
The Rise of Celebrity Brands
Listing and Selling New Brands
QR Menus
Evolving On-Premise
Big Company Acquisitions of Independent Brands
The RTD Opportunity
Online Events
Flavoured Spirits
Post-Pandemic Bar Landscape
To-Go Cocktails
Off and On-Premise Engagement Post-Pandemic
Cannabis & CBD: The State of Play
Cannabis & CBD Consumers: Who, What, How
Cannabis & CBD Beverages: The Word on the Street
Barfly in Conversation | Navigating the New Normal
Barfly in Conversation | The Future of Cocktail Competitions
Celebrity Endorsers & Influencers
Consumer Drinking Behaviour Post Lockdown
How Has COVID-19 Affected The US Off-Premise?
Coping With The Crisis & What The Future Holds
How Drinks Companies Can Help Bars When They Reopen
COVID-19: Sweden’s On-Premise – An Adapting Landscape
How Are Bartenders Coping With The Crisis?
The Changing Face of the On-Premise
What’s Hot, What’s Happening: Africa
Veganism & Diet Trends
The Meteoric Rise of Hard Seltzers
No & Low – Fad or Fixed?
Draft vs. Cans vs. Bottles
Diversity in the Industry
Health & Wellbeing
Flavour Trends & Innovations
Increasing Brand Growth in Africa
Advice To Innovation Teams
The Role of the Drinks Menu
The Role of POS and the Back Bar
Garnishes
Tap Handles as POS
Draft Cocktails
Low ABV
Great Signature Serves
Brand Ambassadors
Point of Sale
Occasions & Brand Switching
Sustainability
When Brands Get It Wrong
Brand Stretch
Celebrity Endorsements
Bartender Training
Branded Glassware
The Impact of Mixers
Bartender Engagement
Brand Stories
Spirits & Food Pairing
Pack Design
Social Responsibility
Opportunities for Women
Rise of Japanese Whiskies
Brand Incentives

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Learn about our global reach »

Need a bit more street in your boardroom?

Nick Dudley-Williams, Managing Partner

Email: nick@barfly.pm | Call: +44 (0)7811 350591