Consultancy Services

Boardroom consultancy grounded in street-level insight.

Experienced Specialists

Drinks businesses around the world hire us because we unlock street-level insight whilst also speaking the language of the boardroom fluently. Barfly was founded on a robust bedrock of professional industry experience – honed inside, and consulting for, many of the world’s leading drinks groups on major sales, innovation and brand marketing initiatives.

Experienced Specialists

Drinks businesses around the world hire us because we unlock street-level insight whilst also speaking the language of the boardroom fluently. Barfly was founded on a robust bedrock of professional industry experience – honed inside, and consulting for, many of the world’s leading drinks groups on major sales, innovation and brand marketing initiatives.

Tailor-Made Consultancy

Our response is specifically tailored to meet the requirements of each individual project brief. All of our specialist consultancy services can be deployed as a standalone intervention – but more often than not, clients enhance learning through a bespoke combination of services.

Pilot

De-risk future investment through real-world innovation testing

Deep Dive

Liquid, brand, portfolio, category and trend analysis

Drinks Strategy

Creating and testing high volume, ownable, signature serves

Drinks Buddies

Filmed consumer debates about your brand, shot on-location

Liquid and Flavour Testing

Structured, quantitative liquid and taste test evaluation

In-Bar Consumer Quantitative Surveys

‘In the moment’ measurement of consumer reaction

‘Horizons’ Trend Tracker

Predicting future industry trends

Brand Edge

Creating meaningful differentiation for brands

E-Commerce Engine

Unlocking growth strategies in e-commerce

Bartender Quantitative Studies

Global consultancy built from quantitative bartender insight

Activation Analytics

Robust analysis of on-premise activations

Advocacy Tracker

Trade equity measurement for brands and/or portfolios

Consumer Intercepts

Consumer truth gathering via short burst, filmed intercepts

Consumer Quantitative Surveys

Large scale, multi-market data gathering and analysis

Bar Safaris

Connecting client teams with bar professionals face-to-face

Brand and Innovation Workshops

Flexible workshops, delivering tangible value

Bar Lab

Closed-door innovation testing with hidden cameras

Product Development

Creating new, high value, on-trend drinks innovations

Tailor-Made Consultancy

Our response is specifically tailored to meet the requirements of each individual project brief. All of our specialist consultancy services can be deployed as a standalone intervention – but more often than not, clients enhance learning through a bespoke combination of services.

Pilot

De-risk future investment through real-world innovation testing

Deep Dive

Liquid, brand, portfolio, category and trend analysis

Drinks Strategy

Creating and testing high volume, ownable, signature serves

Drinks Buddies

Filmed consumer debates about your brand, shot on-location

Liquid and Flavour Testing

Structured, quantitative liquid and taste test evaluation

In-Bar Consumer Quantitative Surveys

‘In the moment’ measurement of consumer reaction

‘Horizons’ Trend Tracker

Predicting future industry trends

Brand Edge

Creating meaningful differentiation for brands

E-Commerce Engine

Unlocking digital growth strategies in e-commerce

Bartender Quantitative Studies

Global consultancy built from quantitative bartender insight

Activation Analytics

Robust performance analysis of on-premise activations

Advocacy Tracker

Trade equity measurement for brands and/or portfolios

Consumer Intercepts

Consumer truth gathering via short burst, filmed intercepts

Consumer Quantitative Surveys

Large scale, multi-market data gathering and analysis

Bar Safaris

Connecting client teams with bar professionals face-to-face

Brand and Innovation Workshops

Flexible workshops, delivering tangible value for critical business needs

Bar Lab

Closed-door innovation testing with hidden cameras

Product Development

Creating new, high value, on-trend drinks innovations

Tailor-Made Consultancy

Our response is specifically tailored to meet the requirements of each individual project brief. All of our specialist consultancy services can be deployed as a standalone intervention – but more often than not, clients enhance learning through a bespoke combination of services.

Pilot

De-risk future investment through real-world innovation testing

Deep Dive

Liquid, brand, portfolio, category and trend analysis

Drinks Strategy

Creating and testing high volume, ownable, signature serves

Drinks Buddies

Filmed consumer debates about your brand, shot on-location

Liquid and Flavour Testing

Structured, quantitative liquid and taste test evaluation

In-Bar Consumer Quantitative Surveys

‘In the moment’ measurement of consumer reaction

‘Horizons’ Trend Tracker

Predicting future industry trends

Brand Edge

Creating meaningful differentiation for brands

E-Commerce Engine

Unlocking growth strategies in e-commerce

Bartender Quantitative Studies

Global consultancy built from quantitative bartender insight

Activation Analytics

Robust analysis of on-premise activations

Advocacy Tracker

Trade equity measurement for brands and/or portfolios

Consumer Intercepts

Consumer truth gathering via short burst, filmed intercepts

Consumer Quantitative Surveys

Large scale, multi-market data gathering and analysis

Bar Safaris

Connecting client teams with bar professionals face-to-face

Brand and Innovation Workshops

Flexible workshops, delivering tangible value

Bar Lab

Closed-door innovation testing with hidden cameras

Product Development

Creating new, high value, on-trend drinks innovations

View our recent work »

Watch our latest Musings »

View our recent work »

Watch our latest Musings »

Need a bit more street in your boardroom?

Nick Dudley-Williams, Managing Partner

Email: nick@barfly.pm | Call: +44 (0)7811 350591