We had the pleasure of being approached to assist in the development and stimulation of Ben Nevis 10-Year-Old Highland Single Malt Scotch whisky, distilled by McDonald’s, and take it from a rather quiet, recessive but respected position in the market to give it the boost it rightly deserved.
We consulted some of the finest whisky minds in the trade and hatched a plan for the brand to take it out of the shadows and into the forefront of the whisky scene.
The result was an on-premise strategy based on a deep brand review and a redesign of the packaging that brought some contemporary presence and focus to the label without losing the character and distinctive assets that gave the brand its unique edge.
In essence it was all there to begin with, and we just helped a great whisky brand finds its way again. The new label design (see left) was launched soon after and the brand is making its way along a new path.