The Barfly proposition is built around capturing the reality of what is happening at “street-level”, and providing genuine consultancy built off the back of such insights. So therefore, we always look to capture natural consumer reactions through filmed in-bar intercepts at the point of consideration, purchase and consumption.

We approach consumers for short-burst filmed interviews, moments after key brand decisions were made, using stimulus and agreed discussion guides to gather the reason why they acted in the way that they did. This street-level approach captures genuine and spontaneous reactions at the point of consumption, along with natural reactions that more traditional methods cannot replicate.