Consumer Intercepts

Consumer truth gathering via short burst, filmed intercepts

The Barfly proposition is built around capturing the reality of what is happening at “street-level”, and providing genuine consultancy built off the back of such insights. So therefore, we always look to capture natural consumer reactions through filmed in-bar intercepts at the point of consideration, purchase and consumption.
We approach consumers for short-burst filmed interviews, moments after key brand decisions were made, using stimulus and agreed discussion guides to gather the reason why they acted in the way that they did. This street-level approach captures genuine and spontaneous reactions at the point of consumption, along with natural reactions that more traditional methods can not replicate.
Ideal for:
• Concept, pack and liquid validation
• Category and brand analyses
• Balancing bartender insight
• POS validation and optimisation
The Barfly proposition is built around capturing the reality of what is happening at “street-level”, and providing genuine consultancy built off the back of such insights. So therefore, we always look to capture natural consumer reactions through filmed in-bar intercepts at the point of consideration, purchase and consumption.
We approach consumers for short-burst filmed interviews, moments after key brand decisions were made, using stimulus and agreed discussion guides to gather the reason why they acted in the way that they did. This street-level approach captures genuine and spontaneous reactions at the point of consumption, along with natural reactions that more traditional methods can not replicate.
Ideal for:
• Concept, pack and liquid validation
• Category and brand analyses
• Balancing bartender insight
• POS validation and optimisation
The Barfly proposition is built around capturing the reality of what is happening at “street-level”, and providing genuine consultancy built off the back of such insights. So therefore, we always look to capture natural consumer reactions through filmed in-bar intercepts at the point of consideration, purchase and consumption.
We approach consumers for short-burst filmed interviews, moments after key brand decisions were made, using stimulus and agreed discussion guides to gather the reason why they acted in the way that they did. This street-level approach captures genuine and spontaneous reactions at the point of consumption, along with natural reactions that more traditional methods can not replicate.
Ideal for:
Concept, pack and liquid validation
Category and brand analyses
Balancing bartender insight
POS validation and optimisation

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Need a bit more street in your boardroom?

Nick Dudley-Williams, Managing Partner

Email: nick@barfly.pm | Call: +44 (0)7811 350591