As drinks businesses continue to expand both organically and through acquisitions, there is an increasing need for them to better understand a broader perspective of current and growing trends via the highly influential on-premise channel.
‘Horizons’ is a dynamic approach to predicting future industry trends, tailored to suit the needs of your business. Using a potent combination of leading industry forecast data (e.g. IWSR) with tailored qualitative trade insight, ‘Horizons’ provides an invaluable business tool for planning, insight and innovation work streams. And by monitoring trends on a number of different levels, and from a number of different influences (e.g. bars, cities, food, social media, technology etc), ‘Horizons’ captures a broad view of what ultimately will influence your current brand portfolio and future acquisition targets.
At its core sits Barfly’s Deep Dive approach to street-level, bartender insight gathering through one-to-one filmed interviews. Final debriefs combine key learning with strategic conclusions and recommendations, all underpinned with relevant filmed edits from the interviews around the world. This format ensures that the work can be presented to key stakeholders within the business in a very clear and compelling format.