The Barfly Pilot is used by drinks companies around the world to validate innovations, predict future rate of sale, and de-risk investment. The approach enables drinks companies to test brands, innovations, activation concepts and a host of other elements in real live commercial settings. Businesses tailor-make each project, working closely with Barfly to select the optimal balance of accounts and learning approaches.
By collaborating with our local Anchor teams in each city, we can handle all pilot logistics, whether for a small technical trial or a city-wide commercial test. We track weekly ROS against a basket of competitors to project future sales performance and identify source of volume, and can test in both On and Off-Premise accounts. All pilots conclude with filmed interviews with the participating managers from the test panel to underpin our consultative go/no-go debriefs.