Whether it’s new-to-world brands or line extensions for existing trademarks, Barfly has extensive experience creating dynamic, on-trend and commercially-driven drinks innovations.

From concept development to liquid innovation, our team has deep experience of what it takes to create new drinks that have genuine opportunity ahead of them. Our global network of experts that we bring into the phased product development process are all experts in their field, spanning liquid development, RTM strategies, pack design, brand development and launch activation.

We work with in-house innovation teams at some of the world’s leading drinks businesses, senior management teams at non-drinks brands looking to break into the lucrative drinks scene, or start-up entrepreneurs with an idea they want to make a reality.