Tigre Bock

Flagship Pilot

Carlsberg Group boasts some of the leading brand flagship bars in the drinks scene. From the iconic Brooklyn Brewery in New York City, to the bustling Astra Bar in Hamburg, to the historic Lvivarnya in Ukraine, the business has set the global benchmark for delivering powerful brand experiences within the global on-premise. Recently, the business approached Barfly to help them maximise future flagship success, in particular how to optimise the content and activation inside their flagships.

Using ‘Le Tigre’ in central Strasbourg, the food-led flagship for Tigre Bock, Barfly tested a range of approaches to better understand which resonated with consumers and, in doing so, increased sales. From consumer masterclasses to beer cocktails, sampling initiatives to take-home offers, Barfly unpacked a wealth of quantitative and qualitative data to help inform Carlsberg Group’s future flagship activation strategy. One additional area of particular focus was to understand to what extent Le Tigre’s parent brand – Kronenbourg – should be visually present within the bar.

The final debrief brought together edited highlights of filmed interviews with both staff at Le Tigre and groups of consumers, bolstered by comprehensive sales data analysis. Based on Barfly’s advice and direction, Le Tigre has continued with a number of the test activations which have gone on to become mainstays of the flagship’s offering and help inform strategies at many of the business’ other flagships around the world.

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Tigre Bock

Flagship Pilot

Carlsberg Group boasts some of the leading brand flagship bars in the drinks scene. From the iconic Brooklyn Brewery in New York City, to the bustling Astra Bar in Hamburg, to the historic Lvivarnya in Ukraine, the business has set the global benchmark for delivering powerful brand experiences within the global on-premise. Recently, the business approached Barfly to help them maximise future flagship success, in particular how to optimise the content and activation inside their flagships.

Using ‘Le Tigre’ in central Strasbourg, the food-led flagship for Tigre Bock, Barfly tested a range of approaches to better understand which resonated with consumers and, in doing so, increased sales. From consumer masterclasses to beer cocktails, sampling initiatives to take-home offers, Barfly unpacked a wealth of quantitative and qualitative data to help inform Carlsberg Group’s future flagship activation strategy. One additional area of particular focus was to understand to what extent Le Tigre’s parent brand – Kronenbourg – should be visually present within the bar.

The final debrief brought together edited highlights of filmed interviews with both staff at Le Tigre and groups of consumers, bolstered by comprehensive sales data analysis. Based on Barfly’s advice and direction, Le Tigre has continued with a number of the test activations which have gone on to become mainstays of the flagship’s offering and help inform strategies at many of the business’ other flagships around the world.