"I very much value the Barfly team’s depth and breadth of experience of the world of the On-Trade.  They are strongly connected to the bar community and can easily see trends as they emerge. But importantly, they are also able to judge if the trend will last or fade based on their experience. They deeply understand the drivers of success (and failure) for brands. There are many opinions in our industry about ‘how brands are built’ in the On-Trade, and so it’s valuable to have someone who brings the facts into the conversation."

"Before using Barfly, AB InBev struggled to overcome senior management opinions driving our innovation agenda. Fast forward, and Barfly are the go-to partners on any new customer and consumer innovation. Their industry network is unrivalled and ensures you’re testing with the right consumers in the right environment. There’s no one better at digging into, and presenting back, the test data to show what you’ve learned and the way forward. Get these guys on your team."

"Barfly are by far the best in the business. We have enjoyed working with them for years and respect the level of strategic challenge through their open and authentic conversations. Above all, we appreciate their ability to cut through the noise and bring operator and trade opinion to life in a meaningful way. They provide and shape a critically objective view for Britvic, one grounded in operational reality, and it has genuinely helped us shape our thinking and innovation plans."

"Barfly always bring their wealth of experience from Day 1, understanding our needs and working with us to tailor a solution to best meet our objectives. They bring a huge amount of tenacity, passion and professionalism.

And having one trusted partner who can run all aspects of the test is hugely important - they run qual, they run quant, they test with  consumers and with customers, they track and analyse sales etc. This means we collect strong insights and a complete understanding of the strengths and development needs of our offering."

"Everyone that has done an innovation workshop knows how much prep is needed to ensure not only that you get the best ideas, but also how important it is that those ideas are tangible and actionable. Barfly achieved this, and then some, by making sure that every concept was in line with our strategy. The end result was fantastic, creating lots of added value and workable strategies for the business going forwards."

"The Barfly team have demonstrated an ability to think strategically, sharing past relevant experiences that have been really helpful in shaping our project.

It always makes life easier when you work with agencies who you feel you can trust to do a good job without micromanagement and that are easy and good fun to work with. My experience with Barfly is that they are just that - I’m already commissioning my next piece of work with them!"

"We partnered with Barfly to understand the on-trade angle on the moderation trend across multiple markets. Their expert category knowledge, their network and their expert interviewers allowed us to break down a lot of media-generated myths around the trend and develop a bartender first understanding of winning with this trend."