OUR MISSION
What influences someone to choose your drink?
AT BARFLY WE GROW BRANDS THAT SHAPE DRINKS CULTURE
WE BRING YOU EVERYTHING WE KNOW ABOUT DRINKS
Your brand needs new ideas, insights and information.
Whatever your question, wherever your market, whatever your drink, we’ll explain what our findings mean for your business, across actionable consulting, street-level insights, grounded innovation and real-world testing.
WHAT WE DO
Actionable Consulting
If you’re facing challenges in the drinks industry, Barfly will advise you on your next steps.
The Barfly team is built of ex-bartenders, brand-creators and drinks experts. Our diverse and divergent experiences across insight and hospitality create commercially grounded, expert advice, strategy and insights that you simply can’t and won’t find anywhere else. Our unique team delivers real, actionable advice for your brand.
- Marketing and commercial strategy development
- Brand development and building
- Growth workshops to unlock new opportunities
- Bar safaris to connect with the trade face-to-face
WHAT WE DO
Street-Level Insight
Wherever you’re looking to grow your brand, we’ll bring you the new, global and hyper-local commercially relevant drinking behaviours and cultural shifts. The nuanced insights you need to understand the real opportunity.
Over trade, consumer and culture, we’ll tell you how to sharpen your existing brand strategies and innovations. We’ll identify new, unique and unexplored terrain for the future of your brand.
- Qualitative trade insight via the proprietary global Barfly Network
- Consumer exploration to uncover consumption and socialising behaviours
- Quantitative insight with trade and consumer panels
- Identification of emerging drinking and socialising behaviours through Barfly’s trade and cultural network
WHAT WE DO
Grounded Innovation
Barfly brings deep expertise for your innovation journey. Over our ten-year history, we’ve collaborated with some of the biggest drinks brands, on their most exciting and most successful new products.
Every business has its own established innovation process. Barfly’s innovation services extend your own capabilities, and work with different innovations models, to deliver the impact you need.
- Opportunity identification and commercial sizing
- Tailored innovation sprints and co-creation
- Creative development and testing drink strategies
- Brand stretch assessment and ideation
WHAT WE DO
Real-World Testing
Nothing is as powerful and bracing as testing your innovation in real-world settings. Wherever your drink needs testing, we’ll help you assess new propositions ahead of major investment decisions.
Hands-on, or hands-off, we’re here to work to your needs. From setting up the operational side of a pilot to assessing its commercial potential, we’re confident to call ourselves the world’s best drinks ethnographers.
- Live pilots to test MVP’s commercial potential
- Single and multi-market testing
- Liquid and serve trade and consumer testing
FIRST IMPRESSIONS,
IN HIGH DEFINITION.
You don’t need more words on a long strategy deck
- old words that have been pulled from last year’s trend reports.
You need to know how your innovation makes people feel.
You need to experience their reactions in high definition.
Pauses. A frown. Wide eyes.
A smile that reaches the corners of your eyes.
You need to know the thoughts and reactions of candid, committed thinkers.
Our films are captured and compiled to answer your questions.
Replayable, shareable. Ownable.
Ready for your next board meeting.
WORKING WITH DRINKS COMPANIES SUCH AS
WE ONLY WORK WITH BRANDS WHO ARE SERIOUS ABOUT SHAPING DRINKS CULTURE
If you’re interested in candid conversations that challenge your brief so you’re creating something culturally significant, we’d love to talk.
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