THE QUESTION
How can we quickly identify innovation solutions in Beyond Beer categories?
Which innovations have the potential for global relevance and appeal?
What emerging acquisition targets should we consider?
WHERE
London, UK
OUR APPROACH
Rapid ideation and validation for global Beyond Beer innovation
To address Molson Coors' need for swift, globally relevant Beyond Beer innovations, Barfly designed an intensive three-week sprint. Our approach combined efficiency with creativity, bringing together the global Molson Coors team and an external cross-category group of experts to act as provocateurs and identify potential acquisition targets.
To kick the process off, Barfly conducted a category exploration through desk research, deep dives interviews with industry experts and consumer friendship groups to uncover opportunity insights across multiple Beyond Beer categories. These insights were transformed into product solutions through focused innovation sessions, encouraging both incremental and radical thinking. The most promising and innovative ideas were then tested with consumers to gauge appeal and potential. Validated concepts were integrated into Molson Coors' Beyond Beer funnel and acquisition strategy for further development.
OUR IMPACTS
The sprint resulted in eight innovation solutions being commercialized and incorporated into Molson Coors' Beyond Beer strategy and acquisition workstream.
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