THE QUESTION
Which Moet-Hennessy and competitor brands have the greatest potential for growth?
What are the key drivers and emerging trends in Tequila, Whiskey, and Scotch?
How do we leverage these insights for strategic brand development and M&A targeting?
WHERE
Major US cities
OUR APPROACH
Leveraging bartender insights to uncover category growth opportunities
To unearth the growth potential across key spirits categories, we tapped into our Barfly500panel - a network of professional bartenders working in premium and premium-mainstreamUS accounts. We conducted a series of in-depth quantitative assessment across major US cities, focusing on three core categories: Tequila, World Whiskey, and Scotch. Our research explored live dynamics within each category, including:
• Identification of hot brands and emerging players
• Analysis of category drivers and trends
• Evaluation of popular drink strategies
Our dynamic approach allowed us to track real-time market movements and assess the performance of both Moet-Hennessy brands and their competitors.
OUR IMPACTS
Each report broke down the category landscape alongside current and emerging trends and developments, equipping Moet-Hennessy with the street-level knowledge to then refine their approach to brand positioning and market activation strategies. The findings also provided a targeting strategy to identify potential acquisition targets that would strengthen Moet-Hennessy’s portfolio within these key spirits categories.
WE ONLY WORK WITH BRANDS WHO ARE SERIOUS ABOUT SHAPING DRINKS CULTURE
If you’re interested in candid conversations that challenge your brief so you’re creating something culturally significant, we’d love to talk.
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