THE QUESTIONS
How do we best develop a new brand extension for Johnnie Walker?
How do we ensure the new line extension is commercially grounded in the on-premiseand will appeal to bartenders?
WHERE
Major cities in US
OUR APPROACH
Crafting the perfect line extension for Johnnie Walker
Working in partnership with drinks professionals across the US, Barfly ran a series of co-creation sessions to hone the winning combination across flavour profile, naming, brand story, positioning (both within the trademark and the category), and pack design.
In addition, the work gathered live street-level intelligence regarding perfect serve and activation opportunities.
OUR IMPACTS
Johnnie Walker High Rye was launched in 2021 and has received numerous plaudits across the industry for pushing boundaries, as well as being a perfect extension to the Johnnie Walker Family.
WE ONLY WORK WITH BRANDS WHO ARE SERIOUS ABOUT SHAPING DRINKS CULTURE
If you’re interested in candid conversations that challenge your brief so you’re creating something culturally significant, we’d love to talk.
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