THE BARFLY TEAM
They say it’s not what you know, it's who you know. At Barfly, we do both.
Bartenders, brand builders and innovation experts. The Barfly team is driven with a relentless curiosity to build culture-defining drinks.
We have opinions. We have experience. And we’d love to hear the challenge of your brief.
Nick Dudley-Williams
CEO
Our founding Barflyer, Nick’s dedicated his career to advising a global suite of drinks companies on building commercially successful brands. A brand owner, Nick understands the intricacies and pressures around creating lasting cultural and commercial success.
Lizzie Carr
Managing Director
When Lizzie worked with SABMiller and ABInBev, she was one of our favourite clients. Leading The LEGO Group’s in-house innovation team grew Lizzie’s understanding of the commercial challenges of bringing new ideas to market and keeping brands culturally relevant.
Matthew Coles
Strategy Director
Across a spectrum of clients, audiences, markets, categories, channels and methods, Matt’s focussed his career on gaining insight in and around the drinks space. If you can drink it, we can safely say Matt’s tried it, tested it or asked someone their opinion about it.
Phillip Ainsworth
Director of Spirits & Wine
From student gigs in a drinks warehouse, to board level commercial and marketing roles at Pernod Ricard, Philip’s wide-ranging and deep knowledge across wine and spirits drives value for our clients.
Toby Chantrell
Director of Beer and Pilots
Beer is Toby’s thing. When he’s not with us, Toby runs side projects including Craft Beer Rising, Brew//LDN and BrewBroker. Toby’s career spans developing, testing and activating all sorts of drinks brands in multiple categories and multiple markets.
Jaala Gallagher
Client Director
From the quiet Cornish coast to the bustling bright lights of Los Angeles, Jaala’s career has taken her through Heineken, Britvic and Fentimans. A former actor, Jaala is as comfortable in front of the camera as she is interviewing bartenders.
David Snook
Network Lead
Drawing on years of fieldwork experience, David is a master of the dark art of finding the perfect people for every project. From a deep address book to outside-the-box ingenuity, David finds who we need, where we need.
Michael Allingag
Content Producer
Mixologist and award-winning barista, Michael has spent years honing his bar-craft. Creating signature cocktails, leading masterclasses, Michael combines this knowledge with a passion for video editing and filming, creating dynamic short-form video content.
Ryan Prescott
Strategy Consultant
A veteran of the bar industry. Ryan has spent his career managing some of the most popular venues across the UK. A self-proclaimed drinks-nerd, he brings a wealth of knowledge and on-trade experience to Barfly.
Eimear Dean
Consultant
A global brand ambassador for Jameson and a long-time staffer in Dublin's pubs and bars, Eimear combines grassroots engagement with executive-level insight. Eimear’s work with Spin1038 and Lad Bible keeps our content on-trend and culturally relevant.
Luce Grove
Consultant
Luce started crafting unique drinks during a stint in small-town Canada. Keeping her eye on trends and flavours, Luce is always creating events, and learning what makes people love their drinks experiences.
ABOUT US
BARFLY ANCHORS
From Milan to Melbourne, Nairobi to Nagasaki, the Barfly Anchors are on-the-ground cultural experts.
Head bartenders, senior managers and venue owners, ethnographers, interviewers and researchers, every Barfly Anchor offers an intimate, alive and nuanced knowledge of their local drinks culture.
The Anchors are experts in orchestrating our complex, rapid pilots. Wherever they are in the world, they know the right experts to challenge your question.
ABOUT US
THE BARFLY NETWORK
The Barfly Network is our global network of honest thinkers.
Bartenders, bar owners, liquor store managers, bloggers, bar backs, landlords, journalists, chefs, front of house. Consumers, shoppers and choosers.
We curate, manage and grow the Barfly Network. Everyone is chosen for their local knowledge, experience and candour.
We know every person on our call list. Give us a question, and we’ll give you dozens of smart, curious, hyper-local experts who are ready to share their knowledge with you.
You won’t find a better drinks network than the Barfly Network.
GIVING BACK
INVESTING IN THE FUTURE OF DRINKS
Bartending and hospitality are physically and mentally demanding jobs.
At Barfly, we’re investing in bartender training, which is providing skills and futures for the trade that we love.
WE ONLY WORK WITH BRANDS WHO ARE SERIOUS ABOUT SHAPING DRINKS CULTURE
If you’re interested in candid conversations that challenge your brief so you’re creating something culturally significant, we’d love to talk.
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