Agave & Beyond 2: Local Perspectives

July 26, 2024

How are Mexicans reacting to the surging global demand for tequila and mezcal? What do locals think about celebrity-owned brands and international investments? How has the perception of agave spirits evolved from casual drinks to premium products? What impact are global trends having on local consumption and appreciation?

Join us as we explore the bustling bars and restaurants of Mexico, visit agave fields to understand the impact of increased demand, and uncover the changing dynamics of Mexico's iconic spirits industry.

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