Agave & Beyond: Mezcal

July 25, 2024

Is mezcal following in the footsteps of tequila, or is it forging its own unique path? How are bartenders embracing this complex and diverse category? What role do brands play in educating and guiding consumers through the vast landscape of agave varietals and production methods? Is there a need for a standardised grading system, similar to the peat scale used for Islay whiskies, to help navigate the nuances of mezcal?

BACK TO INSIGHTS

WE ONLY WORK WITH BRANDS WHO ARE SERIOUS ABOUT SHAPING DRINKS CULTURE

If you’re interested in candid conversations that challenge your brief so you’re creating something culturally significant, we’d love to talk.

GOT A BRIEF?

SOCIAL

LinkedIn
Vimeo

PAGES

Home
What We Do
Team Barfly
Case Studies
Insights
Contact

SIGN UP TO RECEIVE OUR INSIGHTS