Tagged: Beer · Brand Strategy · Innovation · Musings

The Evolution Of Craft Beer

July 25, 2024
Has the bubble burst or is there just a change in direction? Do consumers need a depth ofcraft credentials or are they happy if a brand looks the part and has an interesting liquid? Is consistency and quality more important now than huge depth in range? Are there key SKUs and styles on the rise? Is it finally time to put the word ‘craft’ to one side?

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