‘In the moment’ measurement of consumer reaction is an important tool in the Barfly armoury. We sample from consumers that are naturally exposed to any new innovation in an account, utilising tablets for self-completion data capture under the close guidance of trained on-premise interviewers.
This is ‘live’ surveying of consumers on key metrics at the point of connection with your brands. Surveys are laser-sharp and can be integrated with softer qualitative questioning to synthesise measurement of ‘how many’ with the diagnosis of ‘why’. This approach is often complementary to Deep Dive trade interviews, or as a key part of a Live Pilot.